Video content is more popular than ever. The explosive rise of the video-sharing app TikTok has had a massive part to play, short-form videos are now the primary vehicle behind much of the internet’s most shared viral content.

As a business owner, you are no doubt eager to get involved with this booming trend. However, producing high-quality, engaging video content can be difficult, and requires a degree of specialist knowledge and expertise. When it comes to choosing tools for your video marketing strategy, there are a few things you need to look out for. Let’s find out more. 

Filming Tools

It sounds obvious, but it’s worth stating anyway, to make video content you’re going to need to do some filming. After the planning stage, filming is the very next thing you’ll need to do, and as it happens it can be the stage that causes creators the most concern. Thankfully, modern technology means that it’s easier than ever to shoot high-quality, professional-grade videos with little-to-no previous training. Modern phones are perfectly capable of shooting videos for your marketing campaign, and there are various apps available that can offer you greater control over your mobile’s camera features and parameters. 

Sound Recording

While your mobile might be perfectly capable of filming the quality of video you need, unfortunately, it is far less suitable for recording good-quality sound. Depending on the type of video you are producing, this might not matter. You could be making a stylistic, artistic video with only music or sound effects as your audio options, in which case a microphone isn’t really necessary. However, if you are filming a video in which people speak, a good-quality microphone is an absolute must. 

If your viewers can’t hear your video properly, they are not going to understand the message you are trying to convey. What’s more, poor-quality sound can reflect badly on your brand and make you look amateurish and unprofessional. 

Editing Tools

Video content is everywhere, over 500 hours of video are uploaded to YouTube every minute, while an average of one billion videos are viewed every day on TikTok. What this means is that brands need to make their videos stand out from the crowd. Modern viewers expect to be entertained and are ruthless in their judgment, often deciding in a matter of seconds whether a video is worth their time or not. 

You need to edit your video content expertly to ensure it grabs the attention of viewers and delivers your message clearly. Apps like TikTok have their own in-built editing features, these can be perfect for creating short, relatively straightforward content that is to be posted immediately on that platform. However, for longer, more complex content or for videos that are to be broadcast on various channels, a third-party editing app or software will be more suitable. 

There are a number of video editing apps available, and these range from beginner-friendly to those geared toward professional filmmakers. Whatever you choose, ensure you learn how to use it inside out and you’ll be making high-quality video content before you know it. 

What About Distribution?

When it comes to distributing your content through traditional media channels, it can often be an effective and efficient option to work alongside a media services partner. Red Bee Media is an established and experienced media brand that can offer your company a range of incredible services. After you have produced your video content and highlighted a target audience, Red Bee can distribute your video across multiple platforms and devices to this specified demographic. 


Use the advice we’ve outlined in the guide above to know what to look for when choosing video marketing tools.