They say all good things come to an end. However, sometimes they just need a little shake-up to keep moving forward. This is exactly what Genesis is doing with their current rebranding. They are looking to shake things up a bit and have announced their new visual identity. While not everyone is going to know who they are, they offer a wide range of PC peripherals, cases, accessories and more!

Alongside their visual rebranding, they are announcing some limited edition products and clothing as well as a few new products lines which all sounds very exciting. Genesis will also be updating the previous products with the new logo as and when needed so eventually everything will feature the new visuals.

What Genesis has to say  “This is a great event for us. I am pleased that today we are finalising this project. Genesis has been on the market for 10 years and we have had many successes that we have co-created with our community – for which I would like to sincerely thank you. The Genesis brand has undergone tremendous changes over the decade. We have now created a brand identity that identifies who we are today and who we will be in the future.”

It would be lovely that with this rebranding if Genesis could also make their products more easily available in more countries. I know this is hard, especially with places like The U.K. and all the Brexit stuff we have going on, but hopefully one day they will be sold here! We have seen a few of their products (Click here for reviews) and they offer a good balance of price to performance and it is a real shame that they are not more well-known.

If you haven’t already, check out their Website or their Facebook pages and see what they have to offer.