How to protect your business in 2025

Phishing attacks are becoming more prevalent, especially towards businesses. Without proper awareness and understanding, your business may come under attack and lose access to vital systems or information. 

Knowing how to spot and prevent these attacks is crucial to keeping your business safe, and there are several methods you might want to consider for your business. Keep reading if you’re ready to learn more about phishing attacks and how to protect your business in 2025.

Rising threat of phishing

With the rise of AI, phishing attacks are becoming more convincing and easier to create. It’s also opened the door for several new forms of phishing attacks, alongside making older methods more difficult to spot. 

Since ChatGPT launched in 2022, phishing attacks have increased by 4,151%. That’s because AI is enabling hackers to create more targeted attacks at greater speeds, increasing their effectiveness and volume. 

Identifying different types of phishing attacks

When defending your business from online attacks, knowledge is key. There are many different types of phishing attacks, but here are the most prevalent forms in 2025.

Business email compromise

Attackers use emails to impersonate a trusted person or organization, tricking employees into sending money, revealing information, or performing risky actions. 

Credential phishing

Cyber attackers create fake login pages to steal usernames and passwords in order to gain access to your accounts and systems, like cloud back-ups. 

Voice phishing

Cyber attackers impersonate officials or executives over the phone, especially with voice changers or AI to appear more convincing. 

Deepfakes

By using AI to create deepfake impersonations, hackers can create hyper-realistic attacks targeted towards individual employees. 

Implementing a multi-layered defence strategy

With the prevalence and sophistication of phishing attacks, it’s not enough to have just one method of defence. Instead, you need a strategy with multiple layers. Combining various technological protections can help ensure that your business is defended, even if one area fails. 

Two-Factor authentication

This is a system which requires approval from another device to allow a sign-in attempt. In other words, even if a hacker gains access to an employee’s username and password, they’d still need access to the email account or phone to approve the access attempt. 

Anti-phishing software

There are many different types of anti-phishing software, like ones which can help filter out suspicious emails or browser extensions which alert you to malicious sites. Using these effectively can help you spot any attempts before you fall victim to them. 

Network security tools

You can also utilize certain network security tools. For example, small business VPNs provide secure remote access to your systems, allowing employees to safely access internal systems. 

Regular training

You should also make use of regular training, keeping your team aware of the latest developments in phishing attacks. By ensuring they’re aware of potential methods, they can be better prepared if they are targeted by any suspicious activity.