As technology continues to upgrade, different industries are taking advantage to become even much better. Technology has led to the growth of the gambling industry, especially online casinos. As new online casinos are being introduced every waking day, technology is also being incorporated to make the online gambling experience even better. This article will explain some of the technologies that online casinos are employing to attract more customers. 

Artificial Intelligence (AI)

You might wonder how the casino always knows what to recommend. Casinos have been harnessing the power of AI to improve the gaming experience of players. This kind of technology has been drawing players to casino sites every single day. If you are keen, you might realize that recommendations come your way every time you log in to your website casino. These recommendations are primarily for games that you are interested in.

Online casinos use predictive analysis and machine learning to track player behaviour around the website. This information can then be used to create more tailored experiences for customers, optimizing gameplay and providing them with a more personalized experience overall. Predictive analysis allows operators to always be ahead of their competitors by offering products that meet their customer demands before others do. 


Long gone is the era when players had to wait in long queues before a customer service operator could sort them out. Chatbots are automated response machines programmed to answer any question related to the casino. This technological advancement gives solutions to common problems, displaying them strategically. The use of chatbots has reduced the amount of time players wait in line since only players with serious issues get to agents. 

Live dealer gaming

Live dealer gaming is one of the technologies that clearly attracts players to online casinos. If one compares gaming in a physical casino and an online casino, both have advantages that the other does not. Live gaming combines the best characteristics of both sides.

With live casinos, players are able to interact with live dealers, unlike traditional online casinos. This ensures that players are getting the full experience of physical gaming in a physical casino. On the other hand, players can get a wide variety of games as in a traditional online casino. You can get many casino games compared to a physical casino.

All in all, live dealer gaming has become a major attraction for players in online casinos.

Live streaming

Live streaming services have allowed people to keep track of casino tournaments and events. Before, people could only track events by following live trackers and scoreboards to understand what was happening. Today, you see the event as it happens, thanks to live streams. Casinos have partnered with services such as Twitch and YouTube to showcase different events as they are going on. 

The most interesting fact is, that these tournaments are watched by many people, more than you could imagine. Old-school players are some of the people who deeply appreciate this innovation.

Smartwatch gambling

One thing you might not know is that there are many online casinos that support gambling on smart devices. People are now becoming used to gambling on mobile devices and iPads. But did you know that you could gamble on a watch? 

Technology such as IoT, machine learning, smart tech and big data is revolutionizing how smartwatches are being used. This is a new trend that is quickly gaining popularity among gamblers. There are many games that you can be able to play on smartwatches, including:

  • Roulette
  • Bingo
  • Slots

This technology is helping players experience another mobile gaming alternative when their computers and mobile phones are not at close range. Gambling has never been easier.

Virtual Reality (VR) and Augmented Reality (AR)

VR and AR are among the greatest technologies that attract players to online casinos. This immersive technology allows players to experience the casino experience without being in a physical casino. 

AR is a type of computer-generated imagery that allows digital info to be added into a user’s environment in real-time. VR, on the other hand, immerses the player in a whole new world with realistic sounds, smells and 3D imagery.