Powerful step forward as Neurable and HyperX bring mind controlled gaming to life
At CES, Neurable has revealed an exciting new partnership with HyperX, the gaming brand from HP Inc., to build a new kind of gaming headset. This headset uses neurotechnology to read brain activity and help players play better. It is one of the first gaming wearables designed to understand focus and mental performance in real time.
The idea behind this headset is simple. When gamers play, their focus and reaction speed matter a lot. Neurable’s technology can measure brain signals without touching the brain or using any invasive tools. These signals are then analysed using AI to understand how focused a player is during gameplay.
Josephine Tan, Senior Vice President at HP Inc., said the goal is to help players understand how their mind affects their performance. By learning more about focus and attention, gamers can train themselves to become more competitive and consistent during matches.
Gaming is already one of the biggest entertainment industries in the world. In 2024, the global gaming market is expected to earn nearly 188 billion dollars. Gaming wearables are also growing fast. This market is worth about 5 billion dollars today and could reach almost 20 billion dollars by 2034. These numbers show why companies are now looking beyond hardware and focusing on player performance and health.
The new HyperX headset uses Neurable’s non invasive brain sensing system. In early testing, Neurable studied everyday gamers and esports players using its neurofeedback system called Prime. The results were very encouraging. Players reacted faster, aimed better, and hit more targets during shooting practice.
On average, players reacted 43 milliseconds faster and improved their accuracy slightly. They also hit around 9 more targets in training tasks. For college and professional esports players, the results were even stronger. Their accuracy improved by almost 3 percent, reaction time dropped by 38 milliseconds, and they hit over 21 more targets on average.
Ramses Alcaide, CEO and Co Founder of Neurable, said working with HyperX allows the company to reach gamers on a much larger scale. He believes that understanding your mind should be as normal as understanding your mouse or keyboard. By hiding complex brain technology inside a normal gaming headset, Neurable wants to make brain computer interfaces easy and natural to use.
This announcement also shows how brain tracking technology is moving out of labs and into everyday products. Just like fitness bands track steps and heart rate, future gaming headsets may track focus and mental effort. With strong AI models and smaller sensors, Neurable is well placed to lead this change, while HyperX brings trust and reach within the gaming world.
For gamers, this could be the start of a new era where improving performance is not only about hardware but also about training the mind.
