Lexar marks a powerful 30 year journey with exciting new storage launches at CES 2026
Lexar is celebrating a major milestone at CES 2026 as the brand completes 30 years in the storage industry. Since 1996, Lexar has grown from a memory card pioneer into a trusted global name for creators, gamers, and professionals. This anniversary is not just about the past. It also shows where Lexar is heading next, with smarter storage made for modern and future needs.
Over the last three decades, Lexar has focused on making storage that people can trust. From photographers and filmmakers to gamers and mobile users, the company has built products that are fast, reliable, and easy to use. As technology moves toward AI, real time data, and mobile work, Lexar is preparing storage solutions that can keep up.
30 years built on strong values
Lexar says its success comes from three simple values: professionalism, innovation, and service. These ideas have guided the brand since day one.
Professionalism has been at the heart of Lexar’s work. In 1996, the company helped set early speed standards for CF cards. Today, that same spirit continues with high end cards designed for 8K video and cinema level work.
Innovation has always pushed Lexar forward. Over the years, the brand introduced several firsts, including strong metal SD cards and high capacity microSD cards. These products helped users capture more data without worrying about speed or durability.
Service is another key focus. Lexar believes storage is more than just hardware. With tools like the Lexar App, users can back up, manage, and protect their files easily, whether they are photos, videos, or work data.
Lexar new flagship storage products at CES 2026
At CES 2026, Lexar is showing several new storage products designed for different users and daily needs.
One highlight is the Professional SILVER PLUS microSDXC card. It is the world’s fastest 2 TB UHS I microSD card. It supports smooth 4K video recording and is built to handle outdoor use, making it great for action cameras and drones.
Another new product is the Air Portable SSD. It is very light and easy to carry, weighing only 0.6 oz. The drive works with the Lexar App for automatic backup, which is helpful for creators who work on the move.
Gamers and power users can look forward to the PLAY X PCIe 4.0 NVMe SSD. It offers very fast read and write speeds, helping with gaming, editing, and heavy tasks.
Lexar also introduced the TouchLock Portable SSD, which focuses on security. It uses NFC and hardware encryption. Users can unlock the drive using their smartphone, adding an extra layer of safety for personal files.
Together, these products show how Lexar continues to support different workflows, from gaming and video creation to everyday mobile use.
Lexar introduces its AI Storage Core
As AI becomes part of more devices, storage needs are changing fast. AI systems require steady speed, strong reliability, and flexible designs. To meet this demand, Lexar has introduced the AI Storage Core.
This new platform is built around performance, reliability, and flexibility. It marks Lexar’s first big step into consumer level AI storage.
Under this new system, Lexar plans to launch AI grade SSDs for AI PCs, plug in AI storage sticks for quick expansion, and AI grade cards for advanced imaging and edge computing. These products are designed for future uses like AI gaming, smart cameras, robotics, and even vehicles.
Global partnership with a winning spirit
Lexar also highlighted its global partnership with the Argentina National Football Team. The partnership is based on shared values like leadership, teamwork, and performance. To celebrate this collaboration, Lexar plans to release special co branded versions of the Lexar Air Portable SSD and SL500 Portable SSD in early 2026.
These special editions are made for fans, creators, and professionals who want to save important moments safely and easily.
After 30 years, Lexar is not slowing down. With new products, AI focused storage, and strong global partnerships, the brand is ready for the next chapter of fast moving technology.
